As we discussed in a previous blog, the first known coupon ever created was over 200 years ago. It was created by Asa Candler in an attempt at a new innovative marketing campaign incepted to promote his new drink made from Coca leaf and Kola nut. You might know this beverage in recent times as Coca-Cola.
Coupons did Coca-Cola well and soon saw a drastic increase in use and distribution in the early 1900’s when the concept of the coupon was used to drive boxed cereal sales in the United States.
Coupon use really caught on in the early 1900s and became a solidified and popular marketing technique in the dawn of The Great Depression as people were seeking a way to bring down their prices to drive sales in a downed economy. The Great Depression saw coupons really shoot off as a practiced and proven way to get people buying products when they were least inspired to do so.
Moving forward out of The Great Depression coupon marketing techniques were adopted by large supermarket chains to bring in more customers. This led to growing coupon use over the years until today, where coupons are standard when it comes to saving money easily! Grocery coupons to this date are probably the most popular use for the marketing method!
Today coupons are everywhere, in print media, internet coupons, point-of-purchase displays, on packaging and even on mobile apps! It’s crazy to think that 200 years ago one of the most powerful brands of today and one of the most popular ways of promotion were conceived at the same time!
Have you ever wondered what coupons used to look like back in the day? Check out these awesome coupons!
Retro Housewife has some really interesting things on their website and its all about the 1960s! This 1960’s coupon is all kinds of retro – check it out! http://www.retro-housewife.com/1960-coupons-saving-money.html
Penny Candy is another source for everything vintage. They have a very interesting blog post highlighting some amazing coupons ranging all the way back to the 1960s! http://pennycandyhandmade.blogspot.ca/2012/09/clip-and-save-vintage-coupons.html
X-Factor-E’s blog has even more fantastic coupons from the 1960s! http://x-factor-e.blogspot.ca/2009/03/clip-art.html
You can find even more amazing vintage and vintage inspired coupons on Pinterest at http://www.pinterest.com/grocerycoupon/vintage-coupons/
Do you have any interesting stories about historic coupons? Know of any interesting vintage or retro coupons? We would love to hear your story and see what you have to share! Comment below and tell us all about it! Happy couponing!